The over 65’s has never been a prime target for online marketing as they have tended to prefer more traditional forms of communication.

However, one of the fundamental behavioural shifts during this pandemic has been their online coming of age.

Whether this is online grocery shopping, cocooned video chat with family and friends or online banking their enforced learning curve has given them a new lease of life.

So, what now for the evolution of your 65+ marketing strategy?
Will you keep it traditional or can you show the same agility as our digital seniors and talk to them in their new world?