Founded by data loving geeks, with a passion for marketing
Our background is in data analytics and data driven marketing. We are:
Obsessive about data.
About applying science to challenges.
About avoiding guesswork.
About leverging the intelligence from customer data
We are passionate about using customer data to drive change and about pulling it apart to understand what are the trends and what intelligence it brings: Why aren’t they buying? What can we do to change that?
Here’s what we believe:
1. Opinions don’t matter. Data does.
2. We will give remarkable insights to your customer data.
3. We will improve your marketing conversion rate. Guaranteed.
4. This is a continuous process.
If you have customer data and you simply are not leveraging it as well as it might, then it’s time to do something about it.
It’s time to talk to Full Circle Data.
Deirdre Monks
Data & Analytics Director and Founder
With over 25 years data experience, including a qualification in Data Analytics, I am fully versed in helping clients to leverage the power of their customer data with a view to driving their direct marketing strategy to increase customer acquisition, loyalty and retention.
While information comes in many forms, I aim to present it in a way that makes the content clear to the reader.
I recognise the value of using data strategically and am passionate that it should always form the backbone of providing the intelligence to help drive business solutions.
Brian Clarke
Managing Director
With over 20 years senior management experience in the hospitality, travel and FMCG industries, I have a passion for understanding the buying behaviour of customers using marketing and data analytics.
Customer purchase behavior fascinates me, as does developing evidence-based marketing methods that use focused analysis, data, studies and insights from customer research to take an objective view.
I am happiest when creating new, more powerful and profitable ways to understand customers and turning those insights into real, tangible, business ideas.